Current Vacancies

Content Marketing Strategist, Executive Level 1, Chief Operating Officer Group

Apply now Job no: 507955
Employment type: Ongoing
Location: Canberra
Categories: Communications, Executive Level 1

About the team

The Digital Experience and Engagement team is responsible for the department’s external corporate digital channels including:

Through user-centred content strategy, web development and design, our multi-disciplinary team supports the department to communicate and deliver its strategic priorities, products and services.

Our ideal candidate

Our ideal candidate:

  • Thinks strategically – silo? What silo? You actively consider the whole-of-government landscape and look for business and cross-agency linkages. You design and implement content marketing solutions that meet user and business needs, while considering all stakeholders and touchpoints. 
  • Has excellent research and analysis skills – you’re naturally curious, you assume nothing and question everything. You enjoy researching and gathering evidence to develop an understanding of our audiences and the bigger picture. You’re comfortable presenting and articulating your findings/evidence to others to help solve problems and direct strategy.
  • Is passionate about customer experience – you use content marketing methods and set performance indicators to increase positive customer experiences, and to build engagement, awareness and trust. You have demonstrable experience identifying and optimising user journeys and touchpoints.  
  • Is a great storyteller – you know that people need to understand government information quickly and easily. You proactively identify emerging priorities and critical messaging, and develop this information into compelling readable and accessible copy that meets Australian Government writing standards, business and user needs.
  • Is a great communicator – you’re respectful, collaborative, and you excel at finding out what the problem is people are trying to solve. You’re comfortable negotiating and outlining expectations. You’re persuasive and great at keeping people on task. You collaborate with team members to ensure the team is running effectively and efficiently.
  • Enjoys building digital capability – you’re passionate about online communications and digital transformation. You have experience developing training or governance materials, and sharing your knowledge, to build capability in content best practice.
  • Embraces risk management ­– you can follow established risk-reduction protocols and policies, and you identify updates and improvements where necessary.    
  • Thrives in a fast paced working environment – you have much experience simultaneously managing a variety of projects and relationships. You develop project plans and schedules to keep you and your clients on track for delivery.
  • Is inclusive – you’re passionate about making government information and services accessible to all Australians. You understand equal access is required by law, so you advocate for this as part of your discussions and decision making.  

What you will do

Key responsibilities of the role will include:

  • Leading the development of an integrated strategic content marketing framework for our department’s digital channels, including social media, newsletters and news.
  • Upholding and contributing to social media policies, and identifying and managing risk daily.
  • Actively researching and understanding the Australian Government landscape, and our department’s strategic priorities, products and services, to determine content solutions that meet business and user needs.
  • Building strong relationships and collaborating with subject matter experts, communications and digital colleagues, and relevant stakeholders, to develop evidence based content marketing strategies that promote and raise awareness of our strategic priorities, products and services.
  • Using methods quantitative and qualitative user research to identify user journeys across multiple touch points and channels – and articulating and championing these user needs, and content solutions, to inform communication strategies.
  • Writing compelling and user-centred content that bridges business and user needs, while meeting Australian Government and departmental style, readability and accessibility standards.
  • Managing the content marketing editorial workflow, and content lifecycle, across corporate social media channels.
  • Building content capability and best practice across newsletters and news. Including applying UX principles to develop a suite of newsletter templates.
  • Participating in strategic planning for digital channels, and developing and presenting a range of governance and educational materials, to improve the overall quality, development and delivery of departmental content.


To be eligible for employment in the APS and the department, applicants must be Australian Citizens.

Security Clearance

These positions require a Baseline security clearance. The successful applicants will be required to obtain and maintain a clearance at this level.


This job is being used to fill an immediate Executive Level 1 vacancy. A merit pool may be established and used to fill future vacancies.

How to apply

Your application must not contain any classified or sensitive information. This includes in your application responses, CV and any other documents. Applications containing classified information may not be considered by the selection panel.

You are required to complete your application online. Provide a pitch explaining how your skills, knowledge and experience will be relevant to this role and why you are the best candidate for the position. Your pitch can contain no more than 5000 characters (approximately 750 words) and should align to the job description.

You are also required to provide your current CV with your application. (CVs must be in .doc, .docx, or .pdf format)

Contact information

For more information regarding this opportunity, please contact Cassandra Hawkins via or on (02) 6102 9374.

Learn more about the department

The department’s Enterprise Agreement and policies provide for a flexible working environment to assist staff balance their work and home life. Staff and managers work together to balance the operating needs of the work unit with the needs of the individual. Options may include part time working arrangements, working from home or other arrangements as agreed by all parties.

The department is committed to a workplace culture that is respectful, inclusive, and diverse, where all employees have a sense of belonging and can bring their authentic whole selves to work every day. We encourage applications from Aboriginal and/or Torres Strait Islander people, mature age, people with disability, culturally and linguistically diverse people and people of the LGBTIQA+ community, including transgender, gender diverse, and intersex people. Please contact our Inclusion and Capability team at for a confidential discussion if you identify from any of these diverse backgrounds and would like to discuss this in more detail.

Please contact or (02) 6276 1235 if you require assistance with your application. Alternatively please refer to our Applying for a position information.

Select the links on the left-hand side of the page for more useful information about a career with the department.

Advertised: AUS Eastern Standard Time
Applications close: AUS Eastern Standard Time

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